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Colby Brown - Google+ for Photographers [April 2012, PDF+ePUB, ENG]
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Google+ for Photographers
#777 Год: April 2012 Автор: Colby Brown Жанр: Справочник Издательство: Peachpit Press ISBN: 978-0-321-82040-2 Язык: Английский Формат: PDF/ePUB Качество: Изначально компьютерное (eBook) Интерактивное оглавление: Да Количество страниц: 224 Описание: Prior to Google+, Photographers relied on a mix of Twitter, Facebook, Flickr, and other services to display their work and interact with others. No single service provided photographers with a complete set of tools that allowed them to connect with others in a rich, meaningful way–until now. Unlike other social networks, Google+ allows photographers to upload, personalize, and update images easily. The Google+ interface is intuitive and attractive—images appear large and uncropped in the stream, preserving their original integrity; and the infinite scrolling feature creates a fluid, enjoyable photo browsing experience. In addition, the Google+ interface is built to encourage social interaction, not in miniature sound bites, but in full-length discussions with diverse groups of people. Users can build circles to connect with just those they want to include in different conversations, and they can use the Hangouts feature to talk with other users in real time from anywhere in the world. With this book, you'll see why Google+ has quickly become the most inspiring and interactive social network for photographers, and you'll learn how to leverage Google+ to build a following and connect with other photographers–and potential customers. Explains how to effectively showcase your work for the vibrant and growing Google+ photography community Shows how to upload, organize, and share your images; and hone your skills through photo-critique circles Features interviews with leading photographers who share their own photos and tips on how to make the most of Google+ to build an online presence Chapter 1 Why Google+ Works for Photographers 3 What Is Google+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Aesthetics Matter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Photographers’ Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Google’s Hands-on Approach . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Chapter 2 Building an Online Presence 25 Creating a Photography Brand . . . . . . . . . . . . . . . . . . . . . . . . . .26 Principles of Social Marketing for Photographers . . . . . . . . . . . .33 Chapter 3 Getting Started with Google+ 39 Signing Up with Google+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40 Understanding Your Google+ Profile . . . . . . . . . . . . . . . . . . . . . .45 Core Features of Google+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62 Changing Your Google+ Settings . . . . . . . . . . . . . . . . . . . . . . . .69 Chapter 4 Working with Circles to Stay Organized 75 What Are Circles? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76 Circle Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 Public vs. Extended Circles . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89 Chapter 5 Learning How to Interact on Google+ 93 Understanding Your Google+ Stream . . . . . . . . . . . . . . . . . . . . .94 Interacting with Google+ Posts . . . . . . . . . . . . . . . . . . . . . . . . . . 97 The Power of Search with Google+ . . . . . . . . . . . . . . . . . . . . . .105 How Does Google+ Deal with Spam? . . . . . . . . . . . . . . . . . . . .110 Chapter 6 Publishing Your Photographs and Other Content 119 Publishing Content to Google+ . . . . . . . . . . . . . . . . . . . . . . . . .120 Uploading and Sharing Photos to Google+ . . . . . . . . . . . . . . .128 Ways to Increase Interaction . . . . . . . . . . . . . . . . . . . . . . . . . . .135 Chapter 7 Photo Management on Google+ 147 Photo Organization and Maintenance . . . . . . . . . . . . . . . . . . . .148 Photo Album Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . .155 Chapter 8 Using Hangouts to Interact with People Worldwide 165 The Importance of Google+ Hangouts . . . . . . . . . . . . . . . . . . .166 Types of Google+ Hangouts . . . . . . . . . . . . . . . . . . . . . . . . . . .170 Getting Involved in Google+ Hangouts . . . . . . . . . . . . . . . . . .182 Chapter 9 Google+ on the Go 187 Google+ Mobile App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .188 The Value of Staying Connected . . . . . . . . . . . . . . . . . . . . . . . .205 Доп. информация: http://www.colbybrownphotography.com/social-media-f...graphers-google/ |
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